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The advertising days
Between 2003 and 2007, I worked as a copywriter and creative associate in the advertising field. Gatorade was our main customer for whom we managed several campaigns. Here are some of the TV ads from the creative team (headed by CD Ricardo Cie) in which I created the concept and wrote the copy.
DDB Mexico. 2005
Client: Gatorade
CD Ricardo Cie
Copywriter Rafael Benitez
Art Director David Alvarez
DDB Mexico. 2005
Client: Gatorade
CD Ricardo Cie
Copywriter Rafael Benitez
Art Director David Alvarez
A bunch of monkeys, 2006
Client: ESPN
CD Israel Mejia
Copywriter Israel Mejia/Rafael Benitez
QB: Me! ;)
DDB Mexico. 2005
Client: Gatorade/ Propel
CD Ricardo Cie
Copywriter Rafael Benitez
Art Director David Alvarez
DDB Mexico. 2005
Client: Gatorade
CD Ricardo Cie
Copywriter Rafael Benitez/Arturo Rosales
Art Director David Alvarez
DDB Mexico. 2004
Client: Gatorade
CD Ricardo Cie
Copywriter Rafael Benitez
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