The advertising days

Between 2003 and 2007, I worked as a copywriter and creative associate in the advertising field. Gatorade was our main customer for whom we managed several campaigns. Here are some of the TV ads from the creative team (headed by CD Ricardo Cie) in which I created the concept and wrote the copy.

DDB Mexico. 2005

Client: Gatorade

CD Ricardo Cie

Copywriter Rafael Benitez

Art Director David Alvarez

DDB Mexico. 2005

Client: Gatorade

CD Ricardo Cie

Copywriter Rafael Benitez

Art Director David Alvarez

A bunch of monkeys, 2006

Client: ESPN

CD Israel Mejia

Copywriter Israel Mejia/Rafael Benitez

QB: Me! ;)

DDB Mexico. 2005

Client: Gatorade/ Propel

CD Ricardo Cie

Copywriter Rafael Benitez

Art Director David Alvarez

DDB Mexico. 2005

Client: Gatorade

CD Ricardo Cie

Copywriter Rafael Benitez/Arturo Rosales

Art Director David Alvarez

DDB Mexico. 2004

Client: Gatorade

CD Ricardo Cie

Copywriter Rafael Benitez